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Fix these to unblock design/dev and improve conversion.
3 mistakes people make when choosing your service in your area
CTA: Request a quote
Client story: how we helped a local customer in your area
CTA: Request a quote
Myth vs fact: your service in your area
CTA: Request a quote
# Post draft (Instagram) — 2026-04-20 **Idea**: 3 mistakes people make when choosing your service in your area **Pillar**: Education **Voice**: Tone: friendly, human. **Hook**: Before you book [your service], do this first. 1) What to check (in 30 seconds) before choosing a provider. 2) A simple way to avoid wasting money/time. 3) A quick next step you can do today. **CTA**: Request a quote If you want help, message us. — [your business]
Answer these to reduce uncertainty and speed up execution.
What’s the #1 conversion you want the website to drive?
Everything (structure, copy, tracking) should optimise for one primary action.
“[primary CTA]” and a WhatsApp click. Target: 30 qualified leads/month in [your area].
“We just want something modern.”
Who is the ideal customer, and what’s their ‘buying moment’?
Local sites win when they match intent and reduce uncertainty fast.
People searching for [your services] in [your area] with urgency in the next 7 days.
“Everyone.”
What are your top 3 offers/services to prioritise?
You want dedicated pages for the highest-margin / highest-demand services.
Three services with the best ROI + a clear recommended package.
A long list of everything with no priorities.
What proof do we have (reviews, cases, guarantees, credentials)?
Trust elements are often the difference between clicks and calls.
50+ Google reviews, 2 case studies, 1 guarantee policy, certifications.
“We’re very professional.”
What should happen after someone clicks the CTA?
A smooth next step increases conversion without more traffic.
Form → auto-confirmation + WhatsApp option + follow-up within 15 minutes.
“They contact us somehow.”
What are the must-have pages (and what’s the navigation order)?
Information architecture impacts SEO and conversion clarity.
Home → Services → Reviews/Cases → About → FAQ → Contact.
“We’ll see later.”