Local SEO Scorecard (2025)

# Local SEO toolkit
Business: Your business — your service in your area
---
# Local SEO action plan (7 days)
Business: Your business — your service in your area
## Top priorities
- [ ] 1. Verified profile with owner access — Without verification you can’t control changes nor unlock key features.
- [ ] 2. Weekly review request system — Volume and freshness correlate with ranking and trust.
- [ ] 3. Primary category matches search intent — Category selection is one of the strongest local pack signals.
- [ ] 4. Landing page per core service (and area if relevant) — Boosts relevance + conversion for “service + city” queries.
- [ ] 5. Services/products completed + attributes — Improves long‑tail visibility and boosts conversions.
---
## Review request messages



### Message 1
Hey [Name]! If we did a good job, would you mind mentioning "[your service]" and "[your area]" in your review? It helps us show up for the right people.
[Google review link]
Thank you!

### Message 2
After your visit: “Thanks for trusting [your business]. Your feedback keeps us improving. If you have 30 seconds, here’s our review link: [Google review link]”

### Message 3
Hello [Name]! Quick favour: could you share a 1‑minute review about your experience with [your business]? It really helps local visibility.
[Google review link]

### Message 4
Hello [Name]! Thanks for choosing [your business]. If you’re happy with your [your service], could you leave a quick Google review? It helps people in [your area] find us.
Link: [Google review link]
Thanks a lot!

### Message 5
If something wasn’t perfect: “We’d love to fix it. Reply here or reach us at [WhatsApp/phone]. If all is good, a quick review helps a lot: [Google review link]”
---
## Review reply templates

### Positive
- Thanks for the review, [Name]! We’re glad your [your service] with [your business] went great. See you soon in [your area]!
- Really appreciate it, [Name]. We love helping people in [your area]. If you ever need [your service] again, you know where to find us.
- Thank you, [Name]! Your feedback helps us keep standards high. Have a great week!

### Neutral
- Thanks for your feedback, [Name]. If there’s anything we can improve, reply here and we’ll make it right.
- Appreciate you taking the time, [Name]. We’re always working to improve the experience — thanks for helping us.
- Thank you, [Name]. If you’d like, share what would have made it a 5‑star experience and we’ll take action.

### Negative
- Hi [Name], sorry to hear that. Please message us at [WhatsApp/phone] so we can understand what happened and fix it.
- Thanks for flagging this, [Name]. This isn’t the experience we aim for. If you can share details, we’ll resolve it quickly.
- Hi [Name]. We take this seriously. Contact us at [WhatsApp/phone] with your booking/date so we can investigate and make it right.
# Landing outline: [your service] in [your area]

By [your business] — fast response, clear process, measurable results.

## Above the fold
- 1–2 lines: who it’s for + outcome
- Primary CTA: Call / WhatsApp / Book
- Trust strip: reviews, years, guarantees, areas covered

## Why choose us
- 3 bullets: speed, quality, transparency
- Proof: a short local case or metric

## What you get (scope)
- What’s included
- What’s not included (avoid confusion)
- Optional add‑ons

## Process
- Step 1: quick diagnosis
- Step 2: quote & schedule
- Step 3: execution
- Step 4: aftercare / guarantee

## Pricing (range + what affects it)
- Typical range
- Factors: urgency, materials, complexity

## Service area
- [your area] + nearby areas

## FAQs
- 8–12 realistic FAQs (pricing, timing, coverage, guarantees)

## Reviews / proof
- Embed or quote 3–5 reviews

## Final CTA
- Repeat CTA + what happens next

## SEO notes
- Title: [your service] in [your area] | [your business]
- Add LocalBusiness schema + FAQ schema
- Include NAP consistent with GBP
---
## FAQs

- **How do I prepare before you come?**
  - We’ll tell you the specifics, but generally: clear access, share relevant info, and confirm the address and contact number.
- **Do you cover areas outside [your area]?**
  - Yes. We cover nearby areas depending on availability. Tell us your exact postcode/area and we’ll confirm.
- **How fast can I get [your service] in [your area]?**
  - We normally offer a quick first response and then book the earliest available slot. If it’s urgent, tell us upfront so we can prioritise.
- **Do you offer emergency service?**
  - If you need urgent help, write ‘URGENT’ and we’ll confirm the fastest option available.
- **How do bookings / appointments work?**
  - You contact us, we confirm availability, and you get a clear confirmation with the agreed scope and time window.
- **Do you offer a guarantee?**
  - If something isn’t right, see it as our responsibility to fix it. Specific guarantees depend on the service and the job conditions.
- **Do you have reviews from local clients?**
  - Yes. You can see our latest reviews on Google Business Profile. If you want, we can share examples similar to your case.
- **What do you need from me to start?**
  - A short description, your location, and any constraints (budget, timing). If you have references/photos, they help a lot.
- **How much does [your service] cost in [your area]?**
  - It depends on scope and urgency. The best way is to share your case and we’ll confirm a fixed quote (or a range) before we start.
- **Can I get a quote before committing?**
  - Yes. We’ll ask a few questions, review any photos/links, and share a quote (or range) before you decide.
- **What makes you different?**
  - Speed + clarity: we focus on a clean process, strong communication, and results you can measure.
- **What’s included in your [your service]?**
  - A clear scope, the steps we’ll follow, and the expected outcome. If you want add‑ons, we’ll suggest them explicitly (no surprises).