Performance Ads
Invest your ad budget where it works.
Launch Google Ads campaigns with real measurement: leads, calls and WhatsApp, not just clicks.
How we track performance
- Looker Studio dashboard with spend, CPL and contact rate.
- Automated alerts when CPA increases over 20%.
- Bi-weekly search term review documented with actions.
Outcomes
- SKAG/light-SKAG structures to control local searches.
- Landing pages aligned to each ad group and copy A/B testing.
- Lead automation: notifications, tagging and follow-up in Airtable.
- Weekly reports with actionable metrics (CPL, contact rate, bookings).
Kick-off checklist
Before we start you’ll receive a minimal checklist with access and assets needed. In most cases we kick off with under 60 minutes of your time.
Deliverables
- Local keyword and negative keyword research.
- Setup of custom conversions (generate_lead, click_whatsapp, phone_click).
- Ad extensions (call, location, structured snippets).
- Weekly optimisation of bids, search terms and creatives.
- Looker Studio dashboard with spend, leads and estimated ROAS.
Timeline
1
Week 0
Audit, media plan and tracking setup.
2
Week 1
Campaign launch and first optimisations.
3
Week 2
Bid adjustments, negatives and copy tests.
4
Week 3+
Ongoing optimisation and weekly reporting.
Extras
- Kick-off Meta Ads campaigns.
- Advanced scripts and automated rules.
- Call recording to optimise sales pitch.
Pricing & next steps
Budget is confirmed after the audit with a detailed scope, timeframes and payment plan.